Quick Answer
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Estimate

Qualtrics XM uses custom pricing as of June 2026 with 3 plans available. Contact Qualtrics XM directly for a personalized quote. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Qualtrics XM offers 3 pricing tiers: XM for Customer Experience, XM for Employee Experience, Enterprise. The XM for Employee Experience plan is hr teams and organizations looking to improve employee engagement, retention, and overall employee experience.

Qualtrics XM uses custom pricing and true cost runs 70% above the quoted price as of June 2026. Contact the vendor for a quote. Hidden costs like implementation and support add significantly to the total. Verified from 1 sources by CostBench.

Hidden Costs Breakdown

Example: True Cost for 25 Users

License (custom pricing) Contact vendor
Implementation (one-time) +$15,000–$50,000
Premium Support (20%) +20% of license
Training (25 × $500) +$12,500
Admin (part-time) +$15,000–$25,000/yr
Estimated Year 1 Total Contact vendor
That's roughly 1.7× the advertised license price.