A/B Testing Software Pricing 2026
Compare pricing for 9 a/b testing tools. Find the right software for your budget.
Products 9
Price range $0–$250000
Median $25233
Free tiers 2
A/B Testing software pricing ranges from $0 to $250000 per user/month in 2026. The typical cost is around $25233/user/month across 9 popular tools. Top picks: AB Tasty ($30K–$150K/user/mo), Convert ($299–$599/user/mo), Kameleoon (Free–$495/user/mo), and 6 more. 2 of 9 tools offer free tiers for small teams or limited use.
All A/B Testing Tools
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AB Tasty
$30K–$150K/month Business Custom Enterprise Custom
Convert
$299–$599/month Growth $399 Pro $599 Enterprise Custom
Kameleoon
Free–$495/month PBX Starter - Free Trial Free PBX Starter $495 Enterprise Custom
Optimizely
$50K–$250K/month Enterprise Custom
Unbounce
$22–$249/month Starter $29 Build $99 Experiment $149 +3
VWO
Free–$999/month Starter (Free) Free Growth $314 Pro $972 +1
Intelligems
$49–$999/month Core $79 Plus $499 Blue $999 +2
Instapage A/B
Custom pricing Custom Custom
Evolv AI
Custom pricing Evolv AI Custom
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A/B Testing Comparisons
Instapage vs Unbounce Compare → Optimizely vs VWO Compare → AB Tasty vs VWO Compare → Leadpages vs Unbounce Compare → Unbounce vs Convert Compare → Unbounce vs Kameleoon Compare → Unbounce vs Optimizely Compare → Unbounce vs AB Tasty Compare → Unbounce vs VWO Compare → Convert vs Kameleoon Compare → Convert vs Optimizely Compare → Convert vs AB Tasty Compare → Convert vs VWO Compare → Kameleoon vs Optimizely Compare → Kameleoon vs AB Tasty Compare → Kameleoon vs VWO Compare → Optimizely vs AB Tasty Compare →
Cost Analysis Tools
AB Tasty
Convert
Kameleoon
Optimizely
Unbounce
A/B Testing Pricing FAQ
01 What is A/B testing software?
A/B testing platforms let you test different versions of web pages, features, or content to determine which performs better with users.