Loom Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Loom pricing ranges from $0 to $20/user/month.
Loom costs Free to $20 per user/month as of May 2026, with 4 plans available including a free tier. Plan: Starter (free). Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
Loom offers 4 pricing tiers: Starter, Business, Business + AI, Enterprise. The Business plan is teams needing unlimited async video communication.
Compared to other communication software, Loom is positioned at the budget-friendly price point.
- 0
- Average negotiated discount: 10%
- 3 documented hidden costs beyond list price
- Contracts auto-renew — Cannot cancel during 14-day free trial
How much does Loom cost?
Loom Pricing Overview
Loom has 4 pricing plans, including a free tier. Paid plans range from $0 to $20/user/month. The Starter plan is free and is best for individual creators and small teams trying async video. The Business plan requires contacting sales for a custom quote and is designed for teams needing unlimited async video communication. The Business + AI plan requires contacting sales for a custom quote and is designed for teams wanting ai-powered video intelligence and editing automation. The Enterprise plan requires contacting sales for a custom quote and is designed for large organizations needing enterprise security, sso, and compliance.
Loom contracts auto-renew, with a Annual billing required for Business plans minimum commitment, requiring Cannot cancel during 14-day free trial notice to cancel.
There are at least 3 documented hidden costs beyond Loom's list price, including implementation, training, and add-on fees.
This pricing was last verified in April 25, 2026 from 5 independent sources.
Loom is a video messaging platform that helps teams communicate asynchronously through quick screen recordings and video messages. Acquired by Atlassian in 2023, Loom integrates with popular productivity tools like Slack, Notion, and Jira.
Loom's free Starter plan includes 25 videos per person with 5-minute recording limits and 720p quality. Paid plans start at $15/user/month for Business (unlimited videos, 4K quality) and $20/user/month for Business + AI (auto-summaries, AI editing features).
How Loom Pricing Compares
Compare Loom pricing against top alternatives in Communication.
All Loom Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Starter videos: 25 per personduration: 5 minutes per recording | Free | Free | Individual creators and small teams trying async video |
| Business | Custom | $15 /user/year | Teams needing unlimited async video communication |
| Business + AI | Custom | $24 /user/year | Teams wanting AI-powered video intelligence and editing automation |
| Enterprise | Contact Sales | Contact Sales | Large organizations needing enterprise security, SSO, and compliance |
View all features by plan
Starter
- 25 videos per person maximum
- 5-minute recording limit per video
- Unlimited meeting length for recordings
- Up to 720p video quality
- Up to 50 workspace members
- Unlimited screenshots
- Basic transcriptions in 50+ languages
- Emoji reactions and comments
- Video privacy controls
- Slack, Jira, GitHub, Gmail integrations
Business
- Unlimited videos per person
- Unlimited recording length
- Up to 4K video quality
- Unlimited workspace members
- Basic waveform editing
- Remove Loom branding
- Video upload and download
- Password-protected videos
- Engagement insights
- Priority support
Business + AI
- Everything in Business
- Auto-meeting notes and recap emails
- Auto titles and summaries
- AI-generated chapters
- Task generation from video content
- Filler word and silence removal
- Video-to-text automation
- Admin insights
Enterprise
- Everything in Business + AI
- SSO (SAML) and SCIM provisioning
- Atlassian Guard Standard included
- 99.95% uptime SLA
- EBA compliance
- Salesforce integration
- Dedicated account manager
- Custom onboarding
- Advanced privacy controls
- Custom data retention
Compare Loom vs Alternatives
Before committing to Loom, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for Loom
0Loom Year 1 Total Cost by Company Size
Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.
10-person product team using Loom Business + AI for async demos and sprint recaps. Cost: 10 seats × $24/month × 12 = $2,880/year. AI features (auto-meeting notes, summaries, chaptering) reduce time spent watching full recordings — a meaningful productivity multiplier.
50-person engineering team using Loom Business for code walkthroughs and incident retrospectives. No AI features needed. Cost: 50 seats × $15/month × 12 = $9,000/year. With volume negotiation at 50+ seats (10–20% discount), expect $7,200–$8,100/year.
Qualifying nonprofit organization using Loom via Atlassian's Community license. Up to 75% discount on Atlassian products including Loom. A 20-person team on Business + AI that would cost $5,760/year at list price pays approximately $1,440/year with the nonprofit discount.
Loom pricing page
How Loom Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Loom | Free | $20/user/month |
| Discord | Free | $9.99/user/month |
| Google Meet | Free | $21.6/user/month |
| Microsoft Teams | Free | $22/user/month |
| RingCentral | $30/user/month | $45/user/month |
| Slack | Free | $18/user/month |
Detailed pricing comparisons:
Loom Contract Terms
Loom contracts auto-renew and cannot be downgraded mid-term. Changes require Cannot cancel during 14-day free trial. These terms are sourced from verified buyer experiences.
No evidence of downgrade options; users report difficulty removing seats or canceling
How to Negotiate Loom Pricing
Loom contracts are negotiable — buyers save an average of 10% off list price. These 5 tactics are sourced from real buyer experiences and procurement specialists.
Loom is owned by Atlassian. Buyers already purchasing Jira, Confluence, or other Atlassian products can negotiate Loom pricing as part of a bundled Atlassian deal. Enterprise bundle negotiations commonly yield better per-seat rates than buying Loom standalone.
Atlassian pricing, Loom post-acquisition bundle discountsNonprofit organizations can receive up to 75% off Atlassian products, including Loom, through the Atlassian Community license program. This is one of the most generous nonprofit discounts in the SaaS industry and applies automatically once your organization is verified as a qualifying nonprofit.
Atlassian nonprofit/community license programBuyers with 50+ Creator seats commonly achieve 10–20% off list pricing. For 200+ Creator seats, 20–30% discounts are typical. Lead negotiation with your total seat count and multi-year commitment potential.
Vyds.io Loom pricing analysis, Vendr marketplace dataCommitting to a 2–3 year Loom contract commonly secures 15–25% lower per-seat pricing versus annual-only terms. Loom's annual-only billing model means you're already committing — extending the term further reduces the per-unit cost.
Vyds.io Loom negotiation analysisNegotiating in December or at quarter-end (March, June, September) often yields additional pricing flexibility and concessions. Loom's sales team works to close deals before their own reporting periods, creating a natural incentive to offer better terms.
SaaS negotiation best practices, Loom sales cycle patternsLoom Pricing FAQ
01 How much does Loom cost?
Loom Starter is free with 25 videos per person and 5-minute limits. Business costs $15/user/month (annual). Business + AI costs $20/user/month (annual). Enterprise has custom pricing.
02 What are Loom free plan limits in 2026?
Loom Starter (free) limits you to 25 videos per person maximum, 5-minute recording limit per video, 720p video quality, and up to 50 workspace members. Once you hit 25 videos, you must upgrade or delete existing videos.
03 Does Loom have a free plan?
Yes, Loom Starter is free forever with 25 videos per person, 5-minute recording limit, 720p quality, and up to 50 workspace members. It includes basic transcriptions and comments.
04 What hidden costs should I expect?
AI features (auto-summaries, filler word removal) require Business + AI at $20/user/month, not basic Business at $15. SSO requires Enterprise tier with custom pricing.
05 Can I negotiate Loom pricing?
Enterprise pricing is negotiable. Volume discounts are available for large teams (100+ users). Business and Business + AI have fixed per-seat pricing.
06 What is the difference between Loom Business and Business + AI?
Business ($15/user/month) includes unlimited videos and 4K quality. Business + AI ($20/user/month) adds auto-meeting notes, auto-summaries, auto-chapters, filler word removal, silence removal, and edit by transcript.
07 Loom vs Vidyard: Which is cheaper?
Loom Business ($15/user/month) is cheaper than Vidyard Pro ($20/user/month). Loom has a more generous free tier with 25 videos vs Vidyard's limited free plan.
08 Does Loom offer startup discounts?
Yes, Loom offers startup programs through accelerator partnerships with discounted or free access. Atlassian (Loom's parent company) also has startup programs.
09 Can I cancel my Loom subscription during the free trial?
Based on user reports, Loom's free trial cannot be cancelled during the 14-day trial period. Users report that attempting to cancel results in continued charges, and some have had to cancel their credit cards to stop unauthorized billing.
10 What happens if I hit the 25 video limit on the free plan?
On the Starter (free) plan, you have a hard limit of 25 videos per person total. Once you hit this limit, you must delete old videos to create new ones, or upgrade to a paid plan. This is a total limit, not a monthly reset.
11 Can I record videos longer than 5 minutes on the free plan?
No. The Starter plan has a strict 5-minute recording limit per video. Users report that even after upgrading to Business plans, some experienced issues with recordings stopping at 5 minutes due to technical problems.
12 What video quality can I record on the free plan?
The Starter plan is limited to 720p video quality. Higher quality options like 1080p or 4K require a paid Business or Business + AI plan. There is no way to upgrade video quality retroactively on already-recorded videos.
13 How reliable is Loom for daily use?
User reviews indicate significant reliability issues. Common problems include the desktop app crashing frequently (reported as 5 out of 10 times), videos getting stuck during upload/processing, audio sync issues, and login problems especially after the Atlassian acquisition. Multiple users describe the software as 'buggy' and say it 'wastes more time than it saves.'
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