Mailchimp Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Mailchimp pricing: free plan, Essentials $13, Standard $20, Premium $350/mo.
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Is Mailchimp a fit?
Derived from this product's own pricing and contract record — not a review.
Not a fit if
- Your budget cannot absorb renewal increases — 20-30% across paid tiers, 11-13%.
- The sticker price is your whole budget — Contact Tier Scaling & Overage Fees (and 2 more).
All Mailchimp Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Free checked Oct 29, 2026 | Free | Free | Not specified |
| Verified on Mailchimp's pricing page · checked Oct 29, 2026 Free: “Under 250 contacts? It's free.”
Get this price at Mailchimp →
| |||
| Essentials checked Oct 29, 2026 | $13 /month | Not published | Not specified |
| Verified on Mailchimp's pricing page · checked Oct 29, 2026 $13/mo: “Then, starts at $13 /month†”
Get this price at Mailchimp →
| |||
| Standard checked Oct 29, 2026 | $20 /month | Not published | Not specified |
| Verified on Mailchimp's pricing page · checked Oct 29, 2026 $20/mo: “Then, starts at $20/month†”
Get this price at Mailchimp →
| |||
| Premium checked Oct 29, 2026 | $350 /month | Not published | Not specified |
| Verified on Mailchimp's pricing page · checked Oct 29, 2026 $350/mo: “Then, starts at $350 /month†”
Get this price at Mailchimp →
| |||
View all features by plan (compare side-by-side)
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List price by tier (annualized, per license)
Per-license list price across Mailchimp's plans, annualized. Custom-priced tiers show a hatched bar.
Mailchimp pricing: free plan, Essentials $13, Standard $20, Premium $350/mo. Plans: Free (free), Essentials at $13/month, Standard at $20/month, and Premium at $350/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
Mailchimp offers 4 pricing tiers: Free, Essentials, Standard, Premium. A free plan is available. Paid plans include Essentials at $13/month, Standard at $20/month, Premium at $350/month.
Compared to other email marketing software, Mailchimp is positioned at the budget-friendly price point.
- 6 documented hidden costs beyond list price
- Contracts auto-renew — Users can switch plans or cancel their Mailchimp subscription at any time. Downgrading a paid marketing plan becomes effective at the end of the monthly billing period, with no refunds for previously billed charges.
- G2 rating: 4.3 out of 5 from 12,946 reviews (as of Oct 2026)
How much does Mailchimp cost?
Mailchimp Pricing Overview
Mailchimp pricing: free plan, Essentials $13, Standard $20, Premium $350/mo. The Free plan is free. The Essentials plan costs $13/month. The Standard plan costs $20/month. The Premium plan costs $350/month.
Mailchimp contracts auto-renew.
There are at least 6 documented hidden costs beyond Mailchimp's list price, including implementation, training, and add-on fees.
This pricing was last verified in October 29, 2026 from 1 independent source.
Mailchimp pricing starts at $0/month on the Free plan. Paid plans begin at $13/month billed monthly for the Essentials plan, with the Standard plan at $20/month billed monthly. High-volume senders and teams needing advanced features can move to the Premium plan at $350/month billed monthly.
How Mailchimp Pricing Compares
Compare Mailchimp pricing against top alternatives in Email Marketing.
Compare Mailchimp vs Alternatives
Before committing to Mailchimp, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for Mailchimp
Score gap reflects platform demographics — G2 surveys verified business users; Trustpilot is open to all, skewing toward support complaints.
How Mailchimp Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Mailchimp | Free | $350/month |
| AWeber | $15/month | $30/month |
| Campaign Monitor | Free | $171/month |
| Campaigner | $14/month | $35/month |
| Beefree | Free | $160/month |
| Beehiiv | Free | $109/month |
Mailchimp Contract Terms
Mailchimp contracts auto-renew. Changes require Users can switch plans or cancel their Mailchimp subscription at any time. Downgrading a paid marketing plan becomes effective at the end of the monthly billing period, with no refunds for previously billed charges.. These terms are sourced from verified buyer experiences.
How to Negotiate Mailchimp Pricing
Mailchimp contracts are negotiable. These 1 tactics are sourced from real buyer experiences and procurement specialists.
An annual discount of 15% is available for users with 10,000 or more contacts who commit to a 12-month plan.
https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQEKdp4Y5kB1xxfgriwV4GPfa0L6PQ5DM2mNJ952Gg-gKuxGvKMCJezF3tEA-q9jTG8JTpVl7gXmeiOndIiOHQ3vbQh9rVcAOsjE3fuHiOmnGkNjlDnr5bHxCNaIZ1J1W5jCvYEThTGtdd9jMailchimp Pricing FAQ
01 Is there a free plan available?
Yes, Mailchimp offers a Free plan.
02 What is the cheapest paid plan?
The Essentials plan is the cheapest paid plan at $13/month billed monthly.
03 How are the paid plans billed?
The Essentials, Standard, and Premium plans are billed monthly when paid annually.
04 What plans does Mailchimp offer and how much do they cost?
Mailchimp offers four plans: Free ($0/month), Essentials ($13/month billed monthly), Standard ($20/month billed monthly), and Premium ($350/month billed monthly).
Is this pricing incorrect? — we'll verify and update it.