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Free Not specified
Essentials Contact Sales Not specified
Standard Contact Sales Not specified
Premium Contact Sales Not specified
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Mailchimp costs Free to $307.21 per month as of August 2026, with 4 plans available including a free tier. Plan: Free (free). Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Mailchimp offers 4 pricing tiers: Free, Essentials, Standard, Premium.

Compared to other email marketing software, Mailchimp is positioned at the budget-friendly price point.

  • 6 documented hidden costs beyond list price
  • Contracts auto-renew — Users can switch plans or cancel their Mailchimp subscription at any time. Downgrading a paid marketing plan becomes effective at the end of the monthly billing period, with no refunds for previously billed charges.
  • G2 rating: 4.3 out of 5 from 12,946 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Mailchimp cost?

Mailchimp offers a free plan with 3 paid tiers from $Infinity to $307.21/month. Plans include Free (free), Essentials (custom pricing), Standard (custom pricing), Premium (custom pricing).

Mailchimp Pricing Overview

Mailchimp has 4 pricing plans, including a free tier. Paid plans range from $0 to $307.21/month. The Free plan is free. The Essentials plan requires contacting sales for a custom quote. The Standard plan requires contacting sales for a custom quote. The Premium plan requires contacting sales for a custom quote.

Mailchimp contracts auto-renew.

There are at least 6 documented hidden costs beyond Mailchimp's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 20, 2026 from 1 independent source.

Try Mailchimp Free

Mailchimp offers a Free plan for users to start with. Paid plans include Essentials, Standard, and Premium. All paid plans are billed monthly when paid annually.

How Mailchimp Pricing Compares

Compare Mailchimp pricing against top alternatives in Email Marketing.

AWeber $0-$30/month View pricing → Beefree $0-$160 per month View pricing → Beehiiv $0-$109/month View pricing →

Compare Mailchimp vs Alternatives

Before committing to Mailchimp, compare pricing with these 3 alternatives in the same category.

VSAWeber
Free

Bloggers, creators, and early-stage businesses with a small list getting started with email marketing

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VSBeefree
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Individuals or small teams needing basic email design with limited exports

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What Companies Actually Pay for Mailchimp

Review scores
TrustRadius 8.3out of 10 (2,859)
Trustpilot 2.6out of 5 (1,411)
G2 4.3out of 5 (12,946)
Third-party review aggregates, as of Jul 2026

Score gap reflects platform demographics — G2 surveys verified business users; Trustpilot is open to all, skewing toward support complaints.

Top pricing complaints
Pricing and Cost EscalationCustomer Support IssuesComplexity and Learning CurveLimited Advanced Features and Customization

How Mailchimp Pricing Compares

Software Starting Price Top Price
Mailchimp Free $307.21/month
AWeber Free $30/month
Campaign Monitor Free $171/month
Campaigner $14/user/month $649/user/month
Beefree Free $160 per month
Beehiiv Free $109/month

Browse all Email Marketing pricing →

6 Mailchimp Hidden Costs Beyond the List Price

Beyond the listed price, Mailchimp has at least 6 documented hidden costs that can significantly increase total cost of ownership.

Watch for 6 hidden costs
  • Contact Tier Scaling & Overage Fees
    high 1 source
    industry "Contact Tier Scaling and Overage Fees: Mailchimp charges based on the total number of contacts, including unsubscribed and non-opted-in contacts, unless they are manually archived"
  • Duplicate Contact Charges
    medium 1 source
    industry "Duplicate Contacts: If the same email address exists in multiple audience lists, Mailchimp counts each instance as a separate contact, leading to higher charges"
  • Feature Gating & Add-ons $29.95/month
    high 1 source
    industry "Feature Gating and Add-ons: Many advanced features, such as advanced reporting, specialized support, premium templates, advanced automations (e.g."
  • Custom Domain Fees $137.81 per year
    medium 1 source
    industry "Custom Domains: While Mailchimp-branded domains are free, using a custom domain for landing pages or websites costs an extra $137.81 per year, regardless of the plan"
  • Expiring Pay-as-you-go Credits $200 for 5,000 emails
    medium 1 source
    industry "However, these credits expire after 12 months, and there's a minimum purchase, such as $200 for 5,000 emails, which can be more expensive than a monthly Essentials subscription for the same contact count"
  • Non-granular Contact Tiers $350/month
    high 1 source
    industry "The Premium plan, for example, starts at $350/month for 10,000 contacts, meaning users with fewer contacts still pay the base $350/month for Premium features"
Tip

Ask your Mailchimp sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 4 independent sources
industry TrustRadius Enterprise reviews Trustpilot Consumer reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 7 source citations total.

Mailchimp Contract Terms

Mailchimp contracts auto-renew. Changes require Users can switch plans or cancel their Mailchimp subscription at any time. Downgrading a paid marketing plan becomes effective at the end of the monthly billing period, with no refunds for previously billed charges.. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice Users can switch plans or cancel their Mailchimp subscription at any time. Downgrading a paid marketing plan becomes effective at the end of the monthly billing period, with no refunds for previously billed charges.
Price Escalation 20-30% across paid tiers, 11-13%
Based on 1 verified source

Mailchimp Pricing FAQ

01 Is there a free plan available?

Yes, Mailchimp offers a Free plan.

02 What is the cheapest paid plan?

The Essentials plan starts at $11.41 per month when billed annually.

03 How are the paid plans billed?

The Essentials, Standard, and Premium plans are billed monthly when paid annually.

Is this pricing incorrect? — we'll verify and update it.