AI Retrieval Index — Which Software Pricing Do AI Assistants Research Most? | CostBench
AI Retrieval Index — Which Software Pricing Do AI Assistants Research Most?
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CostBench · AI Retrieval Index

Which software pricing do AI assistants research most?

When someone asks ChatGPT, Perplexity, or another assistant about software pricing, the assistant sometimes retrieves that product’s CostBench pricing record to answer. Over the last 30 days, AI assistants made 66,222 user-initiated retrievals across 3,317 products. This page ranks and analyses that demand. Data refreshed September 28, 2026.

The most-retrieved software pricing records on CostBench are developer and AI-infrastructure products. In the last 30 days, Bloomberg Terminal, Vercel, and Cloudflare Zero Trust led all products, and the single busiest category was AI Video Generators (2,335 retrievals). Across the whole catalogue, AI assistants retrieved these pricing records roughly 139× more often than humans arrived on them from an assistant — the demand is overwhelmingly machine-side. Every figure counts retrievals of CostBench’s pricing record for the product, not citations or overall AI visibility.
66,222 user-initiated retrievals assistants fetching a record for a user question
478 AI-referred visitors humans who then arrived from an assistant
173,589 crawler fetches background index crawls — not user demand
3,317 products with signal 787 with enough activity to monitor

What the data shows

Four patterns stand out in the 30-day window, each computed directly from the table below rather than asserted.

  1. Developer and AI infrastructure dominate. The top of the ranking is almost entirely tools that engineers integrate — Bloomberg Terminal, Vercel, Cloudflare Zero Trust, and their peers in hosting, databases, and LLM APIs. The five busiest categories (AI Video Generators, Financial Data & Terminals, Developer Tools, Project Management, LLM API Providers) together account for 12.1% of all retrievals. People ask assistants about the pricing of tools they build on far more than about the pricing of everyday consumer apps.
  2. Machines read these records ~139× more than humans visit them. Across every mapped product, assistants performed 66,222 user-initiated retrievals but only 478 humans then arrived on a record from an assistant — a retrieval-to-referral ratio of about 139:1. The value of being in an assistant’s answer is mostly in being the machine’s source, not in click-through traffic. That is exactly why we never blend the two numbers.
  3. Referral yield varies sharply by category. Among the busiest categories, AI Chatbots converts retrievals into human visits far more often (16 AI-referred visitors on 878 retrievals) than AI/GPU Cloud Compute (2 on 950). Consumer-facing AI categories tend to send people onward; developer-infrastructure categories are mostly read by the machine and rarely clicked.

These are single-window observations, not trends. We are publishing one 30-day snapshot; we do not yet make trend claims. See the methodology for what each metric does and does not mean.

Top 50 most-retrieved pricing records

Ranked by user-initiated retrievals over the last 30 days.

# Product Category Retrievals AI-referred
1 Bloomberg Terminal Financial Data & Terminals 518 9
2 Vercel Developer Tools 477 2
3 Cloudflare Zero Trust Business VPN 469 2
4 Higgsfield AI AI Video Generators 455 4
5 Supabase Database as a Service 368 2
6 Tailscale Business VPN 361 2
7 Vendr Vendor Management 254 0
8 RevenueCat Subscription Billing 227 0
9 Vanta Compliance Management 224 0
10 Vast.ai AI/GPU Cloud Compute 222 1
11 Salesforce CRM 221 2
12 CapCut Video Editing 203 4
13 Runway AI Video Generators 199 4
14 Notion Project Management 191 4
15 S&P Capital IQ Pro Financial Data & Terminals 183 3
16 HeyGen AI Video Generators 182 1
17 Hailuo AI AI Video Generators 180 1
18 Veeam Backup & Recovery 177 0
19 Craftybase Inventory Management 175 0
20 Fresha Salon & Spa Software 175 1
21 Apollo.io AI Sales Tools 171 1
22 CoreWeave AI/GPU Cloud Compute 169 0
23 AppSheet No-Code/Low-Code 167 0
24 Pika AI Video Generators 167 0
25 Refinitiv Eikon Financial Data & Terminals 167 2
26 Bitdefender GravityZone Endpoint Security 165 0
27 Checkly Browser Testing 165 0
28 Magnific AI AI Design Tools 165 0
29 Grok AI Chatbots 164 2
30 Canva Design Tools 163 5
31 ElevenLabs AI Voice Tools 163 3
32 Google BigQuery Data Warehousing 162 0
33 Looker Studio Business Intelligence 161 0
34 OpenRouter LLM API Providers 160 0
35 Connecteam Employee Scheduling 155 0
36 Microsoft Sentinel SIEM 154 1
37 PixVerse AI Video Generators 148 1
38 Render Developer Tools 148 0
39 AlphaSense Financial Data & Terminals 147 7
40 AWS Elastic Load Balancing (ALB/NLB) Load Balancers 145 0
41 Metricool Social Media Management 144 0
42 Lambda AI/GPU Cloud Compute 142 0
43 Cloudflare CDN & Edge 140 3
44 Datadog LLM Observability AI Observability & Evals 140 0
45 Palo Alto Networks Cybersecurity 140 0
46 Conveyor Compliance Management 139 0
47 Tailscale ZTNA (Zero Trust Network Access) 139 0
48 Kling AI AI Video Generators 138 2
49 Google Cloud Text-to-Speech AI Voice Tools 137 0
50 Koyfin Financial Data & Terminals 137 1

“Retrievals” = user-initiated retrievals of the product’s CostBench pricing record. “AI-referred” = humans who then arrived on that record from an assistant. Separate signals — never combined.

Which categories AI assistants research most

Retrievals summed across every product in each category. Top 15 shown.

# Category Retrievals Share Products Most retrieved
1 AI Video Generators 2,335 3.5% 27 Higgsfield AI
2 Financial Data & Terminals 1,797 2.7% 22 Bloomberg Terminal
3 Developer Tools 1,508 2.3% 28 Vercel
4 Project Management 1,206 1.8% 28 Notion
5 LLM API Providers 1,153 1.7% 28 OpenRouter
6 Business VPN 1,098 1.7% 11 Cloudflare Zero Trust
7 AI/GPU Cloud Compute 950 1.4% 11 Vast.ai
8 AI Chatbots 878 1.3% 20 Grok
9 Database as a Service 789 1.2% 16 Supabase
10 AI Design Tools 788 1.2% 18 Magnific AI
11 Cloud Infrastructure 773 1.2% 16 DigitalOcean
12 Endpoint Security 752 1.1% 16 Bitdefender GravityZone
13 CRM 750 1.1% 22 Salesforce
14 Cybersecurity 716 1.1% 15 Palo Alto Networks
15 HR/HRIS 695 1.0% 23 Workday

Deep dive on the busiest category: AI Video Generators →

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