Price checkMonthly
FreeFreeBasic$49/moProfessional$79/mo
See all 4 plans

All Apollo Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free

  • 900 credits/year (granted monthly)
  • AI Assistant (5 chat limit)
  • AI Research
  • 2 Sequences
  • Prospecting, Gmail & Salesforce Extensions
  • Basic Filters

Basic

  • 30,000 credits/year (granted upfront)
  • AI Assistant
  • AI Research & AI Lead Scoring
  • Unlimited Sequences
  • Deliverability Suite & Email Warmup
  • Advanced Filters
  • CRM Integrations
  • Waterfall Enrichment
  • 3 Meetings Events
  • 6 Intent Topics & Intent Filters
  • CSV, CRM & API Data Enrichment
  • Domain & Mailbox Purchasing
  • US Dialer (credits apply)

Professional

  • 48,000 credits/year (granted upfront)
  • AI Assistant
  • AI Research & AI Lead Scoring
  • Unlimited Sequences & A/Z Testing
  • Deliverability Suite & Email Warmup
  • Advanced Filters
  • CRM Integrations
  • Waterfall Enrichment
  • 6 Meetings Events
  • 6 Intent Topics & Intent Filters
  • Projects (Beta)
  • Unlimited Gmail & Microsoft Mailboxes
  • Automated Workflows
  • Call Recordings & AI Insights (4,000 mins)
  • Analytics & Pre-built Reports
  • US Dialer (credits apply)

Organization

  • 72,000 credits/year (granted upfront)
  • AI Assistant
  • AI Research & AI Lead Scoring
  • Unlimited Sequences & A/Z Testing
  • Deliverability Suite & Email Warmup
  • Advanced Filters
  • CRM Integrations
  • Waterfall Enrichment
  • Unlimited Meeting Events
  • 12 Intent Topics & Intent Filters
  • Projects (Beta)
  • Unlimited Gmail & Microsoft Mailboxes
  • Automated Workflows
  • Call Recordings & AI Insights (8,000 mins)
  • Analytics & Pre-built Reports
  • Customizable Reports & Dashboards
  • Advanced Security Configurations
  • Single Sign-on (SSO)
  • Use your own LLM API key
  • US Dialer (credits apply)
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Cost calculator

What does Apollo actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$1.2Kper month · $49/unit × 25units
Year 1 license$15K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Apollo's plans, annualized. Custom-priced tiers show a hatched bar.

FreeCustom
Basic$588/yr
Professional$948/yr
Organization$1.4K/yr
Real-world benchmark

Buyers actually pay a median of $239/yr for Apollo contracts (Vendr deal flow, n=37). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
High confidence

Apollo costs Free to $119 per month as of August 2026, with 4 plans available including a free tier. Plans: Free (free), Basic at $49/month, Professional at $79/month, and Organization at $119/month. The median contract is $239/year based on 37 verified purchases.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Apollo offers 4 pricing tiers: Free, Basic, Professional, Organization. A free plan is available. Paid plans include Basic at $49/user/month, Professional at $79/user/month, Organization at $119/user/month. The Basic plan is sales teams scaling outreach.

Compared to other sales engagement software, Apollo is positioned at the mid-market price point.

  • Median contract: $239/yr from 37 purchases Thin data
  • 13 documented hidden costs beyond list price
  • Contracts auto-renew
  • G2 rating: 4.7 out of 5 from 9,645 reviews (as of Jul 2026)
Last verified: | Sources: 3 pricing pages and reviews

How much does Apollo cost?

Apollo offers a free plan with 3 paid tiers from $49 to $119/month. Plans include Free (free), Basic at $49/month, Professional at $79/month, Organization at $119/month.

Apollo Pricing Overview

Apollo has 4 pricing plans, including a free tier. Paid plans range from $0 to $119/month. The Free plan is free and is best for individual prospecting. The Basic plan costs $49/month, best for sales teams scaling outreach. The Professional plan costs $79/month, best for sales teams with complex processes. The Organization plan costs $119/month, best for enterprise sales teams.

Apollo contracts auto-renew.

The median Apollo customer pays $239/year based on 37 verified purchases.

There are at least 13 documented hidden costs beyond Apollo's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 3, 2026 from 3 independent sources.

Try Apollo Free

Apollo pricing starts at $0/month on the Free plan with limited monthly credits for email finding and prospecting. Paid plans begin at $49/user/month (Basic), stepping up to $79/user/month (Professional) for advanced sequencing and $119/user/month (Organization) for team-level features and expanded credit limits. Enterprise pricing is custom-quoted and requires a signed annual contract; users report aggressive upselling to Enterprise tiers that are often unnecessary for smaller teams.

How Apollo Pricing Compares

Compare Apollo pricing against top alternatives in Sales Engagement.

Groove $100.0-$100.0/user/month Compare → Lemlist $69-$99/user/month Compare → Mailshake $29-$99/user/month Compare →

Compare Apollo vs Alternatives

Before committing to Apollo, compare pricing with these 3 alternatives in the same category.

VSGroove
From $100.0/user/month

General users

Full comparison
VSLemlist
From $69/user/month

Growing teams focused on email outreach

Full comparison
VSMailshake
From $29/user/month

Businesses starting an outreach program

Full comparison

All Apollo alternatives & migration guides

What Companies Actually Pay for Apollo

The median Apollo buyer pays $239/year based on 37 verified purchase transactions.

What companies actually pay $239/yr Median across 37 community cost mentions Thin data
Review scores
TrustRadius 8.5out of 10 (1,486)
Trustpilot 1.8out of 5 (21)
G2 4.7out of 5 (9,645)
Third-party review aggregates, as of Jul 2026

Score gap reflects platform demographics — G2 surveys verified business users; Trustpilot is open to all, skewing toward support complaints.

Top pricing complaints
Account suspensions and permanent IP-based blocks disrupting paid accessPoor data quality — outdated contacts and duplicates with no refunds offeredCredits lost to billing errors or cycle resets with no support resolutionBilling continues after cancellation; support unresponsive to refund requests
Source: Community cost mentions (Reddit, Hacker News) — aggregated from 37 distinct user reports. Indicative only — not contract-grade data.

How Apollo Pricing Compares

Software Starting Price Top Price
Apollo Free $119/month
Cargo Free $3000/month
Close CRM $9/user / month $149/user / month
Dripify $39/user/month $99/user/month
Expandi $79 Per Month $99 Per Month
Groove Custom Custom

Detailed pricing comparisons:

Browse all Sales Engagement pricing →

13 Apollo Hidden Costs Beyond the List Price

Beyond the listed price, Apollo has at least 13 documented hidden costs that can significantly increase total cost of ownership.

Watch for 13 hidden costs
  • Per-Seat Multiplier $18,000-$48,000 annually
    high 1 source
    industry "A 10-person team on the Professional plan could incur a minimum of $9,480/year, potentially rising to $18,000-$48,000 annually with overages and verification tools"
  • Credit Expiration and Non-Rollover
    medium 1 source
    industry "Unused credits are forfeited at the end of each billing period, leading to wasted spend if usage fluctuates"
  • Overage Credit Costs $0.03-$0.05 per credit
    high 1 source
    industry "Overage credits typically cost $0.20 each with a 250-credit minimum purchase"
  • API Access and Additional Credits $200-$400/month
    medium 1 source
    industry "API Access and Additional Credits While API access is a key feature of the Professional plan, using it at scale for bulk operations often necessitates buying additional credit packs, which can add $200-$400/month on top of seat costs"
  • Non-Gmail Email Integration
    low 1 source
    industry "Non-Gmail Email Integration Users of Microsoft and other email providers require a paid plan, as the free plan is limited to Gmail integration"
  • Deliverability Management and Data Quality $50-$200/month
    high 1 source
    industry "Deliverability Management and Data Quality Apollo's data accuracy is reported to hover around 65-80% by users, with email bounce rates between 15-25%"
  • Dialer Minutes Caps
    medium 1 source
    industry "Even on the highest standard plan ($119/month), international dialing minutes are limited, potentially leading to unexpected costs for teams with heavy international calling"
  • Operational Inefficiencies $12.9 million annually
    critical 1 source
    industry "Operational Inefficiencies While CRM integration is available, its depth may not be sufficient for fast-scaling teams, leading to operational inefficiencies and additional manual work"
  • Credits Forfeited at Billing Cycle End or Due to Billing Errors 5-20% of license costs
    high 2 sources
    Trustpilot "I had roughly 1,360 API credits left — credits I had already paid for — when Apollo's system suddenly started throwing billing errors that completely blocked me from using them before the billing cycle ended."
    Trustpilot "Bad Data. Old Data. Bad Customer Support. No refunds on credits which can't be used due to bad data."
  • Account Suspensions on Paid Plans With No Recourse $49-$119/user/month
    critical 2 sources
    Trustpilot "Our system shows that there have been multiple accounts created under the same IP, and this is considered a violation of our Terms of Service. In this case, this is a permanent block, which means that you will not be able to use Apollo moving forward."
    Trustpilot "I purchased a paid subscription in June, and the payment was successfully charged to my credit card. However, my account has remained suspended ever since."
  • Poor Data Quality With No Refund Policy 5-15% of license costs
    high 3 sources
    Trustpilot "Out of 2500 email contacts all were duplicates but 49, they refuse to provide a clean list of contacts or refund."
    Trustpilot "Bad Data. Old Data. Bad Customer Support. No refunds on credits which can't be used due to bad data."
    Trustpilot "the moment you go beyond SaaS companies, you get almost nothing. And from that nothing, you still have to go through each company manually to distil anything useful."
  • Enterprise Contract Lock-In — Forced Upgrades, No Exit 15-30% of license costs
    critical 1 source
    Trustpilot "We were forced onto the "Enterprise" plan as a small business with a small team. We were told we needed to be on it. That was false, the account manager clearly didn't understand that you can have unlimited mailboxes on a Pro plan."
  • Billing Continues After Cancellation $49-$119/user/month
    high 1 source
    Trustpilot "Do not subscribe to Apollo.io, we cancelled our subscription and have had not any response towards it, debit order went off and they are MIA with regards to any refund, we have mailed every type of support email and still no response at all."
Tip

Ask your Apollo sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 4 independent sources
industry Trustpilot Consumer reviews TrustRadius Enterprise reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 25 source citations total.

Apollo Contract Terms

Apollo contracts auto-renew and cannot be downgraded mid-term. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Minimum Commitment 1 year (Enterprise contracts); self-serve plans offer monthly billing
Mid-Term Downgrade Not allowed
Price Escalation No published schedule; Enterprise customers report being upsold to higher-tier plans than necessary by account managers
Note

Enterprise contract customers report that any upgrades made during the contract term must be maintained for the full duration; there is no documented mid-contract downgrade path

Based on 2 verified sources

How to Negotiate Apollo Pricing

Apollo contracts are negotiable. These 5 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 5 tactics
Avoid Enterprise Plan Unless Strictly Necessary high success

Account managers have been reported to push small teams onto Enterprise contracts by claiming self-serve plans lack features they actually include (such as unlimited mailboxes on the Organization plan). Thoroughly evaluate the $119/user/month Organization plan before agreeing to any custom Enterprise contract — Enterprise plans carry multi-year binding agreements with no exit clauses.

Trustpilot user review (2026-06-28)
Have Legal Review Enterprise Contracts Before Signing high success

Users report that Enterprise contracts contain binding terms not disclosed by account managers — specifically, that any plan upgrades made during the contract term must be maintained for its full duration. Have a lawyer review any Enterprise agreement, paying close attention to upgrade lock-in clauses, auto-renewal terms, and cancellation windows.

Trustpilot user review (2026-06-28)
Exhaust Credits Before Billing Cycle Ends high success

Apollo credits expire at the end of each billing cycle and are not rolled over. Billing errors can also lock you out before the cycle ends, causing you to forfeit credits already paid for. Track usage proactively and prioritize consuming credits in the final days of each billing period.

Trustpilot user review (2026-06-30)
Validate Data Quality on Free Plan Before Paying high success

Apollo's database has been reported as strong for SaaS companies but thin for other industries. Use the Free plan to run test searches against your specific target market — industry, company size, geography — before committing to a paid tier. If your ICP is outside SaaS, verify coverage is sufficient.

Trustpilot user review (2026-07-06)
Document Cancellation in Writing and Monitor Billing medium success

Multiple users report that cancelling an Apollo subscription does not reliably stop billing. When cancelling, document the cancellation with a confirmation email or screenshot and monitor your payment method for continued charges. If billing continues, escalate via a bank dispute rather than waiting for support.

Trustpilot user review (2026-07-15)
High success Medium Low / difficult

Full negotiation guide →

Apollo Pricing FAQ

01 Does Apollo have a free plan?

Yes. Apollo offers a Free plan at $0/month with limited monthly credits for email finding and contact enrichment. It is a good way to test data quality for your target market before committing to a paid tier. Paid plans start at $49/user/month (Basic).

02 What happens to unused Apollo credits at the end of the billing cycle?

Unused Apollo credits expire at the end of each billing cycle and are not carried forward. Users have also reported losing purchased credits when billing errors blocked their account access before the cycle ended, with support declining to restore or extend the credits.

03 Can I cancel my Apollo subscription and get a refund?

Refunds have been a frequent source of complaints. Multiple users report billing continuing after cancellation attempts and receiving no response from support regarding refunds. If you cancel, document the cancellation and watch your payment method closely — some users have had to escalate to bank disputes to stop charges.

04 Is Apollo good for prospecting outside the SaaS industry?

Users report that Apollo's database is strongest for SaaS companies and notably weaker in other verticals. One reviewer noted that 'the moment you go beyond SaaS companies, you get almost nothing.' Use the Free plan to validate coverage for your specific target market before purchasing a paid plan.

05 What is the difference between Apollo's Basic, Professional, and Organization plans?

Apollo offers four tiers: Free ($0/month), Basic ($49/user/month), Professional ($79/user/month), and Organization ($119/user/month). Higher tiers include more monthly credits, advanced sequencing capabilities, and expanded team features. Enterprise pricing is custom-quoted with annual contracts.

06 Can my Apollo account be suspended even if I'm on a paid plan?

Yes. Apollo's security system can permanently block accounts for shared IP addresses — a common scenario in offices where multiple people share a network connection — even if only one person is using Apollo. Paid subscribers have had their accounts suspended without resolution, leaving them unable to access a service they continue to be billed for.

07 Should I sign an Apollo Enterprise contract?

Proceed with caution. Users report being pressured onto Enterprise plans when self-serve Organization plan ($119/user/month) would have been sufficient. Enterprise contracts are reportedly rigid — any plan upgrades made during the contract term must be maintained for its full duration, and there is no documented exit or downgrade path. Have legal review any Enterprise agreement before signing.

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