Apollo Hidden Costs 2026
What they don't show you on the pricing page
Apollo costs Free to $119 per month as of June 2026, with 4 plans available including a free tier. Plans: Free (free), Basic at $49/month, Professional at $79/month, and Organization at $119/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
Apollo offers 4 pricing tiers: Free, Basic, Professional, Organization. A free plan is available. Paid plans include Basic at $49/user/month, Professional at $79/user/month, Organization at $119/user/month. The Basic plan is sales teams scaling outreach.
Apollo true cost runs 70% above the listed $0-$119/month price as of June 2026. For a 25-person team, expect ~$30,345 in year-one costs vs the $17,850 base license. Verified from 3 sources by CostBench.
Example: True Cost for 25 Users
| License (25 × $59.5 × 12) | $17,850/yr |
| Implementation (one-time) | +$15,000–$50,000 |
| Premium Support (20%) | +$3,570/yr |
| Training (25 × $500) | +$12,500 |
| Admin (part-time) | +$15,000–$25,000/yr |
| Estimated Year 1 Total | ~$30,345 |