Apollo Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
Apollo costs Free to $119 per month as of June 2026, with 4 plans available including a free tier. Plans: Free (free), Basic at $49/month, Professional at $79/month, and Organization at $119/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
Apollo offers 4 pricing tiers: Free, Basic, Professional, Organization. A free plan is available. Paid plans include Basic at $49/user/month, Professional at $79/user/month, Organization at $119/user/month. The Basic plan is sales teams scaling outreach.
Yes, Apollo offers a forever free plan as of June 2026. The free tier includes 6 features with limits on credits and sequences. Paid plans start at $49/user/month (Basic). Pricing verified from 3 sources by CostBench.
Apollo's free plan is available indefinitely with no time limit.
What's Included in the Free Plan
- 900 credits/year (granted monthly)
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
What's NOT Included (Paid Only)
- 30,000 credits/year (granted upfront)
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 3 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- US Dialer (credits apply)
Free Plan Limits
| Limit | Free Plan | Paid Plans |
|---|---|---|
| credits | 900/year | Unlimited/Higher |
| sequences | 2 | Unlimited/Higher |
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like 30,000 credits/year (granted upfront) or AI Assistant
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- Apollo branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Basic Plan Comparison
| Free $0 | Basic $49/user/month | |
|---|---|---|
| Features | 6 included | 13+ included |
| Support | Community/Email | Priority Support |
| Branding | Apollo branding | Your branding |
| Best For | Individual prospecting | Sales teams scaling outreach |
Frequently Asked Questions
01 Is Apollo free?
Yes, Apollo offers a forever free plan with 6 core features included. However, there are limits on credits, sequences that may require upgrading.
02 What's included in Apollo's free plan?
Apollo's free plan includes: 900 credits/year (granted monthly), AI Assistant (5 chat limit), AI Research, 2 Sequences, Prospecting, Gmail & Salesforce Extensions, and 1 more features. Key limits include credits: 900/year, sequences: 2.
03 What's NOT included in Apollo's free plan?
The free plan excludes: 30,000 credits/year (granted upfront), AI Assistant, AI Research & AI Lead Scoring, Unlimited Sequences, Deliverability Suite & Email Warmup. You'll also have Apollo branding and limited support options.
04 When should I upgrade from Apollo's free plan?
Consider upgrading when: you hit user or storage limits, need features like 30,000 credits/year (granted upfront) or AI Assistant, require premium support, or want to remove branding. The cheapest paid plan starts at $49/user/month.
05 Is Apollo's free plan really free forever?
Yes, Apollo's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.